Founded : 2013

Founded : 2004

Another insurtech that appeals to Millennials and Gen Z , DeadHappy is proving that life insurance isn ’ t just for the wealthy . In fact the company has gone above and beyond in its offerings to address the protection gap , which sees huge swathes of the population do without vital life cover due to its expense . The company has also managed to inject some fun into the process with its Death Wish platform , which enables customers to tailor their own Death Wish gifts , bequeathed to their loved ones .

The UK ’ s NHS has generally meant health insurance has not become a large sector . But recently , as services came under strain from the pandemic , companies like Vitality have reaped the rewards . The insurtech offers customers incentive-drive cover that is disrupting the sector . Using wearables that track heart rate , activities and blood pressure , users can get themselves covered with private medical insurance for as little as £ 1.25 per day .

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