CUSTOMER EXPERIENCE ( CX )
last thing they want to spend time on is searching through the products and prices of hundreds of insurers and brokers for something they ( hopefully !) will never need to use .” However , he notes that significant purchases and life events often provide a moment of clarity about the risks they face , such as needing to cancel their ' holiday of a lifetime ' or finding protection plans for high-value items .
“ Cover Genius ’ embedded insurance technology recognises the importance of these events . At the moment of sale , consumers are presented with relevant insurance and other protection options that are tailored to their specific purchase experience , or service from the brands they already trust .
146 September 2024