MEERI SAVOLAINEN TITLE : CEO COMPANY : INZMO INDUSTRY : INSURTECH LOCATION : BERLIN
CUSTOMER EXPERIENCE ( CX )
MEERI SAVOLAINEN TITLE : CEO COMPANY : INZMO INDUSTRY : INSURTECH LOCATION : BERLIN
Meeri Savolainen is an experienced entrepreneur with a background in insurance , law , and fintech , co-founding and leading INZMO , recognised as Insurance Shaper of the Year . Her strategic leadership focuses on innovation , communication , and relationship psychology , driving solutions for evolving industry needs while staying ahead of trends and fostering progressive organisational growth .
Meeri Savolainen . “ It taps into the needs of customers of non-insurance partners . They can acquire new customers more efficiently , with minimal legacy IT integration issues and costs , and reduced marketing spend ,” she adds .
“ It ’ s very similar for fintechs , retailers and travel providers looking to embed insurance into their platforms . Fintechs , whether a neo-bank with an app or a Banking-as-a-Service platform , want to get as much time in front of their customers as possible ,” says Marat . According to Cover Genius ’ s 2024 report on Embedded Insurance , 70 % of digital bank customers are interested in receiving insurance offers embedded within their banking services , compared to 44 % of traditional bank customers . Digital bank customers show a higher interest in these offers than traditional bank customers . “ This could mean including an option for insurance protection at the point of sale to ensure customers stay on their platform longer . In other words , it boosts the ‘ platform stickiness ’. At some point , these platforms will begin to offer ‘ everything ’, and embedded insurance will just be one component within many ,” he continues .
“ True embedded insurance solutions go even further . Rather than simply integrating a ‘ tick box ’ insurance option at the point of sale , it should also include automatic protection . For instance , when someone opens a bank account and takes out a card , they receive immediate protection for that account . This model furthers the level of trust an individual has for that brand and drives greater loyalty for future purchases ,” Marat says .
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